NHL Announces New Uniform Deal with Fanatics
Exclusive Partnership Begins in 2024-25 Season
New Uniforms to Feature Performance Enhancements
NEW YORK - The National Hockey League (NHL) and its longtime partner, Fanatics, have announced a groundbreaking new deal that will see Fanatics become the NHL's official on-ice uniform outfitter beginning in the 2024-25 season.
This exclusive partnership marks a significant step forward for Fanatics, which has been the NHL's official merchandise and e-commerce partner since 2017. The new agreement will further solidify Fanatics' position as a leading provider of sports apparel and equipment.
The new uniforms, designed with input from players and coaches, will incorporate the latest performance technologies to enhance speed, agility, and durability. Fanatics will leverage its expertise in textile innovation to create uniforms that meet the demands of the game's fastest and most physical athletes.
"This new partnership with Fanatics will elevate our on-ice uniforms to the next level," said NHL Commissioner Gary Bettman. "We are committed to providing our players with the best possible equipment to support their performance and safety."
Fanatics CEO Michael Rubin expressed his enthusiasm for the expanded partnership. "We are thrilled to continue our partnership with the NHL and become the official uniform outfitter," he said. "We are confident that our innovative designs and performance-driven technology will provide players with the edge they need on the ice."
The new NHL uniforms will be unveiled in the summer of 2024, prior to the start of the 2024-25 season. Fans can expect to see the uniforms worn by their favorite players during regular season and playoff games.
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